About us

On a mission to empower IT leaders with the toolbox they need to deliver IT asset management beyond expectations.



We are a globally distributed deep-tech start-up born in 2020, on a mission to commoditise ITAM tooling. While headquartered out of Romania, we work with and source some of the best talents regardless of geography.

The Founders

Our leadership team involves maven IT and IT Asset Management professionals with a diverse history with top ITAM players.

Screenshot 2023-07-19 at 11.17.11

Alex Cojocaru


Screenshot 2023-09-27 at 15.23.40

Ciprian Grigore


Screenshot 2023-07-19 at 11.12.21

Chris Allen


Advisory Board

Our advisors help us stay at the forefront of innovation, and ensure we take informed decisions and make the most of our resources.


Patrick de Veer


Screenshot 2023-07-19 at 11.27.07

Kris Wong



Charles Songhurst

Advisor and Investor

Sales Team

Our sales team specialises in building long-lasting relations with companies that want to drive growth and solve complex problems.

Screenshot 2023-07-06 at 23.17.27

Will Allmey

VP of Sales

Screenshot 2023-07-25 at 17.20.07

Ravi Talla

Head of Partner Alliances

LW - Team (1)

Vacancy EU

Sales Hero

Contact us

Engineering Team

Our engineers design and maintain efficient and scalable systems that power the platform and enable it to quickly process big data to extract valuable insights from large and complex datasets.

Screenshot 2023-09-27 at 15.30.32

Adrian Mihalache

Lead Engineer


Meryam Daoudi

Data Engineer


Serban Mihalcea

Sr. Software Engineer

Screenshot 2023-09-27 at 15.26.59

Meysam Azad

Sr. SR Engineer

Screenshot 2023-09-23 at 00.02.15

Alin Climente

Software Engineer


Slobodan Jocic

ITAM Analyst

Frontend Team

Our frontend team is dedicated to building products that deliver a seamless and enjoyable user experience.


Cristi Jora

Sr. Frontend Engineer


Cecilia Man

Sr. Frontend Engineer


Claudia Derevlean

Product Designer


Hackernoon "Best Startup in Bucharest 2021"
ITAM Review Excellence Awards 2021 shortlisted for "Technology of the Year"
ITAM Review Excellence Awards 2022 shortlisted for "Technology of the Year"
ITAM Review Excellence Awards 2023 shortlisted for "Technology of the Year"

Get in touch

Get in touch for any questions or issues or to share your feedback.

 Meet with Licenseware

Book a demo using the calendar below, or watch our pre-recorded ones on YouTube.

Get in touch

Get in touch for any questions or issues or just to give us some feedback.



Licensing changes ahead: Impact of the Broadcom-VMware acquisition on customers

By Licenseware | January 2, 2023

The acquisition of VMware by Broadcom, announced in May 2022, presents significant implications for current…

To all ISVs considering Oracle Database for your hosted solution

By Licenseware | January 2, 2023

So you’re an ISV looking for the perfect database for your hosted solution. You might…

Licensing Q&A: What are some optimization tips for Microsoft SQL Server?

By Licenseware | December 29, 2022

Licensing SQL Server can be expensive, and you use only a fraction of its capabilities…