Alex @ Startup Storyteller Podcast

In this blog post, we delve into the story of Licensedware, a company focused on creating the first open app ecosystem for software license management. Co-founder and CEO Alex shares the company’s origins, the challenges they faced, and the successes they’ve achieved along the way.

From its inception as a hobby project, Licensedware has grown into a promising venture, providing companies with a platform to help reduce the cost, risk, and complexity associated with software licensing. The idea emerged from Alex’s background in the software asset management industry and the desire to create a tool that could revolutionize the space.

The MVP for Licensedware was initially presented to former colleagues, and its potential was soon recognized. Despite the uncertainty brought on by the COVID-19 pandemic, the company managed to sign its first customer, providing the team with the confidence to pursue further growth.

The early success of Licensedware caught the attention of investors, leading to their first funding round and the introduction of a third co-founder, Chris, who brought valuable sales and marketing experience to the team. With a well-rounded founding team and financial backing, Licensedware has gone on to raise multiple funding rounds and continues to develop its innovative platform.

Today, Licensedware’s platform offers businesses the ability to choose from various modular applications and services to suit their specific needs. This approach enables users to get the maximum value from their software licenses while minimizing costs and compliance risks.

The journey of Licensedware highlights the importance of a strong founding team, the ability to pivot and adapt to market needs, and the impact of targeted sales and marketing strategies in achieving success.

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